# Customer Tags

<div align="left"><figure><img src="https://697675905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRg00tOg8E2yOB0rdXTbu%2Fuploads%2F25hytUgMUqi3lTLCx6rr%2FScreenshot%202024-02-11%20at%209.33.07%E2%80%AFPM.png?alt=media&#x26;token=c2b78995-8ec9-47a7-92e0-7ea9932d74ca" alt=""><figcaption></figcaption></figure></div>

## Overview

Novel adds four different automated Shopify tags for you to use across your retention stack.&#x20;

### Novel Pass Install

{% hint style="success" %}
Tag gets added once a customer successfully installs your wallet pass.&#x20;
{% endhint %}

### Reward Tier \[Name]

{% hint style="success" %}
Tag that corresponds to the tier the customer is on after installing the wallet pass. As the customer changes tiers, this tag gets updated.&#x20;
{% endhint %}

### Novel Pass Referee&#x20;

{% hint style="success" %}
Tag gets added if the customer was referred by someone.&#x20;
{% endhint %}

### Novel Pass Referrer&#x20;

{% hint style="success" %}
Tag gets added if the customer refers at least one other person.&#x20;
{% endhint %}

## Tag Management

You can view the tags associated with a customer in their <mark style="color:purple;">**Pass Holder Details**</mark> page under the <mark style="color:purple;">**Customers**</mark> tab.