Novel adds Shopify tags to your customers.
Novel adds four different automated Shopify tags for you to use across your retention stack.
Tag gets added once a customer successfully installs your wallet pass.
Tag that corresponds to the tier the customer is on after installing the wallet pass. As the customer changes tiers, this tag gets updated.
Tag gets added if the customer was referred by someone.
Tag gets added if the customer refers at least one other person.
When a customer installs a wallet pass from a Source Tag link, Novel also automatically applies a Shopify customer tag.
Tag format:
Novel Pass Source: {Source Tag Name}
Example:
Novel Pass Source: SMS
This can be used for:
Shopify customer segmentation
Klaviyo flows
Attribution tracking
Campaign reporting
Example Shopify segment:
You can view the tags associated with a customer in their Pass Holder Details page under the Customers tab.
Last updated 1 month ago
customer_tags CONTAINS "Novel Pass Source: SMS"
