Customer Tags

Novel adds Shopify tags to your customers.

Overview

Novel adds four different automated Shopify tags for you to use across your retention stack.

Novel Pass Install

Tag gets added once a customer successfully installs your wallet pass.

Reward Tier [Name]

Tag that corresponds to the tier the customer is on after installing the wallet pass. As the customer changes tiers, this tag gets updated.

Novel Pass Referee

Tag gets added if the customer was referred by someone.

Novel Pass Referrer

Tag gets added if the customer refers at least one other person.

Shopify Customer Tags for Source Tags

When a customer installs a wallet pass from a Source Tag link, Novel also automatically applies a Shopify customer tag.

Tag format:

Novel Pass Source: {Source Tag Name}

Example:

Novel Pass Source: SMS

This can be used for:

• Shopify customer segmentation

• Klaviyo flows

• Attribution tracking

• Campaign reporting

Example Shopify segment:

customer_tags CONTAINS "Novel Pass Source: SMS"

Tag Management

You can view the tags associated with a customer in their Pass Holder Details page under the Customers tab.