> For the complete documentation index, see [llms.txt](https://support.novel.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.novel.com/start-guide/customer-tags.md).

# Customer Tags

<div align="left"><figure><img src="/files/rYz1Lz9Kf4DIXIYibglJ" alt=""><figcaption></figcaption></figure></div>

## Overview

Novel adds four different automated Shopify tags for you to use across your retention stack.&#x20;

### Novel Pass Install

{% hint style="success" %}
Tag gets added once a customer successfully installs your wallet pass.&#x20;
{% endhint %}

### Reward Tier \[Name]

{% hint style="success" %}
Tag that corresponds to the tier the customer is on after installing the wallet pass. As the customer changes tiers, this tag gets updated.&#x20;
{% endhint %}

### Novel Pass Referee&#x20;

{% hint style="success" %}
Tag gets added if the customer was referred by someone.&#x20;
{% endhint %}

### Novel Pass Referrer&#x20;

{% hint style="success" %}
Tag gets added if the customer refers at least one other person.&#x20;
{% endhint %}

### Shopify Customer Tags for Source Tags

When a customer installs a wallet pass from a Source Tag link, Novel also automatically applies a Shopify customer tag.

Tag format:

{% hint style="success" %}
Novel Pass Source: {Source Tag Name}
{% endhint %}

Example:

{% hint style="success" %}
Novel Pass Source: SMS
{% endhint %}

This can be used for:

* Shopify customer segmentation
* Klaviyo flows
* Attribution tracking
* Campaign reporting

Example Shopify segment:

```
customer_tags CONTAINS "Novel Pass Source: SMS"
```

## Tag Management

You can view the tags associated with a customer in their <mark style="color:purple;">**Pass Holder Details**</mark> page under the <mark style="color:purple;">**Customers**</mark> tab.