Distribute your pass

Get wallet passes in your customer's hands.

Overview

You can distribute wallet passes to your customer's through a variety of channels.

Post Purchase - Recommended

Novel's post purchase animation prompts customers to install your wallet pass. Along with the animation, an email and transactional SMS is sent to the customer prompting them to install their pass. This is the best performing pass distribution channel.

To turn on navigate to Pass Distribution -> Post Purchase. You can customize the colors and messaging for each tier.

If you'd like to turn off the post purchase transactional email and SMS message, reach out to the Novel team.

Post Purchase

Novel Pass Link

Customers can install your pass from this link. You can drop it in social channels, put it on QR codes in retail locations, etc.

To customize the messaging on this page, reach out to the Novel team.

Novel Pass Link

Email

You can distribute passes via Novel's native email sending feature. To customize your pass email, navigate to Settings -> Pass Email Editor.

To ensure that any emails Novel sends are from your domain, verify your domain in the Novel app by navigating to Settings -> Domain Verification.

If you'd like to send pass emails via your existing email stack, you can leverage Novel's integration with Klaviyo.

SMS

You can send the Novel pass link via an SMS blast to all of your customers.

Novel also integrates with Postscript and Attentive.