# Klaviyo

<figure><img src="https://697675905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRg00tOg8E2yOB0rdXTbu%2Fuploads%2FNqnxf5UXXCBuFHCfKnlr%2FScreenshot%202024-02-12%20at%203.39.44%E2%80%AFPM.png?alt=media&#x26;token=128ca634-db41-4b41-b793-a98a8ba6a404" alt=""><figcaption></figcaption></figure>

## Overview

Integrate Novel's wallet passes into your Klaviyo emails. With this integration, you can embed personalized wallet pass URLs in your emails that enable a one-click install. Your customer's don't need to login.&#x20;

To get started, you'll want to get your private API key from the Klaviyo app. You can find it under: <mark style="color:purple;">**Settings -> API Keys -> Create Private API Key -> Full Access Key**</mark>

In Novel, navigate to <mark style="color:purple;">**Integrations -> Klaviyo.**</mark> Enter your API Key, click save, and you're done!&#x20;

<figure><img src="https://697675905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRg00tOg8E2yOB0rdXTbu%2Fuploads%2FhfxEXOh8oRXE9OiQejSR%2FScreenshot%202024-02-12%20at%203.07.41%E2%80%AFPM.png?alt=media&#x26;token=067a028f-131f-4d84-bfde-6e2267951c17" alt=""><figcaption><p>Novel App</p></figcaption></figure>

You'll see the following custom attributes being added to Klaviyo profiles that are Shopify customers. Use the <mark style="color:purple;">**$NovelEmailPassLink**</mark> attribute for emails and the <mark style="color:purple;">**$NovelSmSPassLink**</mark> for SMS outreach.&#x20;

{% hint style="info" %}
It may take some time to update your profiles in Klaviyo, depending on the number of customers you have.&#x20;
{% endhint %}

<figure><img src="https://697675905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRg00tOg8E2yOB0rdXTbu%2Fuploads%2FNFQKnyHpCoGlASrhNMkW%2FScreenshot%202024-02-12%20at%203.49.32%E2%80%AFPM.png?alt=media&#x26;token=1b178914-5fb1-43a3-96d7-be2ca038687e" alt=""><figcaption><p>Klaviyo Custom Attributes</p></figcaption></figure>

To use these attributes in emails, insert the following as the image URL. Don't forget to replace the \[yourstorefront] with the URL in your [Novel pass install link. ](https://support.novel.com/start-guide/distribute-your-pass)

We recommend that you use the *add to wallet* images in the [Novel brand kit](https://www.figma.com/file/5u5yQM726XWS0WurrX1Hcw/Novel-Brand-Kit-\(Community\)?type=design\&node-id=0%3A1\&mode=design\&t=ZNsU9QGKuJtPLptM-1) when creating your email and using the below as the URL.&#x20;

```
{{person|lookup:'$NovelEmailPassLink'|default:'https://[yourstorefront].novel.com/email'}}
```

For email design help, refer to the Novel brand kit Figma below.&#x20;

{% @figma/embed fileId="5u5yQM726XWS0WurrX1Hcw" nodeId="0:1" url="<https://www.figma.com/file/5u5yQM726XWS0WurrX1Hcw/Novel-Brand-Kit-(Community)?mode=design&node-id=0:1&t=MzMXOkpt86mMltPm-1&type=design>" %}