> For the complete documentation index, see [llms.txt](https://support.novel.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.novel.com/integrations/email-and-sms/klaviyo.md).

# Klaviyo

<figure><img src="/files/TfSq5rXGyQ0r5sm5usJl" alt=""><figcaption></figcaption></figure>

## Overview

Integrate Novel's wallet passes into your Klaviyo emails. With this integration, you can embed personalized wallet pass URLs in your emails that enable a one-click install. Your customer's don't need to login.&#x20;

To get started, you'll want to get your private API key from the Klaviyo app. You can find it under: <mark style="color:purple;">**Settings -> API Keys -> Create Private API Key -> Full Access Key**</mark>

In Novel, navigate to <mark style="color:purple;">**Integrations -> Klaviyo.**</mark> Enter your API Key, click save, and you're done!&#x20;

<figure><img src="/files/bpEeUmuXkLSv6vwUCoNS" alt=""><figcaption><p>Novel App</p></figcaption></figure>

You'll see the following custom attributes being added to Klaviyo profiles that are Shopify customers. Use the <mark style="color:purple;">**$NovelEmailPassLink**</mark> attribute for emails and the <mark style="color:purple;">**$NovelSmSPassLink**</mark> for SMS outreach.&#x20;

{% hint style="info" %}
It may take some time to update your profiles in Klaviyo, depending on the number of customers you have.&#x20;
{% endhint %}

<figure><img src="/files/HhSeWptECPXJz1UYVYTj" alt=""><figcaption><p>Klaviyo Custom Attributes</p></figcaption></figure>

To use these attributes in emails, insert the following as the image URL. Don't forget to replace the \[yourstorefront] with the URL in your [Novel pass install link. ](/start-guide/distribute-your-pass.md)

We recommend that you use the *add to wallet* images in the [Novel brand kit](https://www.figma.com/file/5u5yQM726XWS0WurrX1Hcw/Novel-Brand-Kit-\(Community\)?type=design\&node-id=0%3A1\&mode=design\&t=ZNsU9QGKuJtPLptM-1) when creating your email and using the below as the URL.&#x20;

```
{{person|lookup:'$NovelEmailPassLink'|default:'https://[yourstorefront].novel.com/email'}}
```

For email design help, refer to the Novel brand kit Figma below.&#x20;

{% @figma/embed fileId="5u5yQM726XWS0WurrX1Hcw" nodeId="0:1" url="<https://www.figma.com/file/5u5yQM726XWS0WurrX1Hcw/Novel-Brand-Kit-(Community)?mode=design&node-id=0:1&t=MzMXOkpt86mMltPm-1&type=design>" %}

***

### Store Credit Balance Attribute

Novel can sync a customer’s store credit balance into Klaviyo as a profile attribute.

Attribute:

```
$NovelStoreCreditBalance
```

You can use this in Klaviyo emails and flows to dynamically display each customer’s balance.

Example:

```
You currently have ${{ person|lookup:'$NovelStoreCreditBalance' }} in store credit.
```

Common use cases:

* Monthly rewards emails
* VIP / loyalty updates
* Store credit reminders
* Winback campaigns

If you do not see this attribute in Klaviyo, contact Novel support to enable store credit syncing.