Klaviyo

Integrate your Klaviyo emails with Novel.

Overview

Integrate Novel's wallet passes into your Klaviyo emails. With this integration, you can embed personalized wallet pass URLs in your emails that enable a one-click install. Your customer's don't need to login.

To get started, you'll want to get your private API key from the Klaviyo app. You can find it under: Settings -> API Keys -> Create Private API Key -> Full Access Key

In Novel, navigate to Integrations -> Klaviyo. Enter your API Key, click save, and you're done!

Novel App

You'll see the following custom attributes being added to Klaviyo profiles that are Shopify customers. Use the $NovelEmailPassLink attribute for emails and the $NovelSmSPassLink for SMS outreach.

It may take some time to update your profiles in Klaviyo, depending on the number of customers you have.

Klaviyo Custom Attributes

To use these attributes in emails, insert the following as the image URL. Don't forget to replace the [yourstorefront] with the URL in your Novel pass install link.

We recommend that you use the add to wallet images in the Novel brand kit when creating your email and using the below as the URL.

{{person|lookup:'$NovelEmailPassLink'|default:'https://[yourstorefront].novel.com/email'}}

For email design help, refer to the Novel brand kit Figma below.

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