Location-based pushes

Setup location-based pushes for customers when they shop in store.

Overview

You can setup location-based push notifications with Novel. These are geo-fenced within 100m of the retail locations. You can either search for the addresses of your retail locations or upload a list of addresses or lat/long coordinates. Navigate to Engage -> Location-Based Messaging to set up.

Setting Up Locations

Adding Locations

Templates for Location Upload

165B

lat_long_template.csv

Open

Uploading Lat/Long Coordinates

172B

address_template.csv

Open

Uploading Addresses

Set Up Push

You can use the same customer segmentation engine for location-based pushes. You can also show a different message per location. Once the push is live, if an eligible customer walks within 100m of any of the set locations, the push will pop up on their phone (similar to a boarding pass when you walk into an airport the day of your flight).

Location-based messages are limited to Apple wallet passes only. Google is enabling them later this year.

Location-Based Push