> For the complete documentation index, see [llms.txt](https://support.novel.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.novel.com/push-notifications/marketing-pushes.md).

# Marketing pushes

<figure><img src="/files/qCoHfxe89sZarnADTGHW" alt=""><figcaption></figcaption></figure>

## Overview

You can send marketing push notifications to your customers. Navigate to <mark style="color:purple;">**Engage -> Push Notifications**</mark> to send.&#x20;

<div align="left"><figure><img src="/files/upiAgPq2Na5VLSH42ZpE" alt=""><figcaption><p>Marketing Pushes</p></figcaption></figure></div>

Novel's customer segmentation engine allows you to send pushes to specific customers. You can segment by tier, customer tags, and emails and add **AND/OR** logic across them.&#x20;

<div align="left"><figure><img src="/files/fcRYR1HbpM0DiRflcd3z" alt=""><figcaption><p>Customer Segmentation Engine</p></figcaption></figure></div>

You can send pushes immediately or schedule them for a later time.&#x20;

<div align="left"><figure><img src="/files/HEEVzHEI26msqQQUt405" alt=""><figcaption><p>Schedule Push</p></figcaption></figure></div>