# Tiers

<figure><img src="/files/kI26HiGqSFmw9jOvbqLG" alt=""><figcaption></figcaption></figure>

## **Overview**

Novel's wallet passes are dynamic and can change over time. Creating tiers allows you to gamify your customer experience. You can set tier requirements in Novel by navigating to <mark style="color:purple;">**Wallet Pass**</mark> and clicking <mark style="color:purple;">**Add Tier.**</mark>&#x20;

<figure><img src="/files/QAr5tROf4arK3N9GDPpy" alt=""><figcaption><p>Tier Requirements</p></figcaption></figure>

### Referrals

Based on the number of successful referrals a customer has made. A successful referral is when a customer's friend adds a pass via their QR code or referral link on back of pass.&#x20;

### Customer tags

Novel syncs all Shopify customer tags in real time. This means you can set tiers based on your subscription programs, loyalty programs, etc.&#x20;

### Email list

You can upload a CSV list of customer emails for a specific tier.&#x20;

### Lifetime customers spend.&#x20;

Novel syncs your customer's lifetime spend from Shopify. Simply set the threshold that a customer needs to hit to enter that tier.&#x20;

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### Tier Rewards

When a customer installs their pass, their tier is calculated and assigned. The [**welcome bonus** ](/start-guide/configure-rewards.md#welcome-bonus)associated with that tier is given to the customer. If an existing pass holder elevates to another tier, you can set a [**tier upgrade bonus**](/start-guide/configure-rewards.md#tier-upgrade-bonus).&#x20;

<figure><img src="/files/nIom47RBGCjDkMMLOEYA" alt=""><figcaption><p>Tier Rewards</p></figcaption></figure>


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