# Net Pass Revenue

### Net Pass Revenue

#### Overview

Net Pass Revenue is the total net revenue from orders that are directly influenced by a customer's interaction with their wallet pass. This includes actions like clicking links, redeeming rewards, and using passes in-store.

#### What’s Included

Net Pass Revenue includes orders tied to the following events:

{% hint style="success" %}
**Wallet Pass Link Clicks**\
Revenue generated after a customer clicks a link from the back of their wallet pass
{% endhint %}

{% hint style="success" %}
**Referrals**\
Revenue from all orders placed by referred customers.
{% endhint %}

{% hint style="success" %}
**Gift Card Redemptions**\
Revenue from orders where the customer redeemed a wallet pass–linked gift card.
{% endhint %}

{% hint style="success" %}
**Loyalty Redemptions**\
Revenue from purchases using loyalty points earned or redeemed through wallet pass integrations.
{% endhint %}

{% hint style="success" %}
**POS Orders**\
Revenue from in-store orders where the wallet pass was scanned at the point of sale.
{% endhint %}

{% hint style="info" %}
All revenue figures reflect gross sales minus discounts, adjusted for gift card spend, shipping, and taxes.\
\
\&#xNAN;***Net Pass Revenue** = gross sales – discounts – gift cards – shipping - taxes*&#x20;
{% endhint %}


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