Net Pass Revenue

Novel calculates Net Pass Revenue to help you measure the true revenue impact of wallet pass adoption and engagement.

Net Pass Revenue

Overview

Net Pass Revenue is the total net revenue from orders that are directly influenced by a customer's interaction with their wallet pass. This includes actions like clicking links, redeeming rewards, and using passes in-store.

What’s Included

Net Pass Revenue includes orders tied to the following events:

Wallet Pass Link Clicks Revenue generated after a customer clicks a link from the back of their wallet pass

Referrals Revenue from all orders placed by referred customers.

Gift Card Redemptions Revenue from orders where the customer redeemed a wallet pass–linked gift card.

Loyalty Redemptions Revenue from purchases using loyalty points earned or redeemed through wallet pass integrations.

POS Orders Revenue from in-store orders where the wallet pass was scanned at the point of sale.

All revenue figures reflect gross sales minus discounts, adjusted for gift card spend, shipping, and taxes. Net Pass Revenue = gross sales – discounts – gift cards – shipping - taxes