How to Verify Your Domain
Setting up a custom email sender domain to ensure email deliverability
The Challenge
In light of Google and Yahoo’s stricter bulk email standards, Novel has updated its features to improve email delivery to your customers. Domain verification now allows you to control your email domain for emails sent through Novel to your customers. Without having a verified domain, email deliverability will suffer, interrupting crucial flows for customer retention.
How to verify your domain
Navigate to the Configure tab, then at the top of the page, click Domain Verification. In the Verify Your Domain field, enter the custom domain you would like to use for sending emails through Novel. It should look like "yourwebsite.com". Make sure not to have "www." prefacing the domain, as this will consider it a subdomain.
Using a Subdomain
If you are already using your main domain for another provider sending emails through Mailgun (e.g. Gorgias), or if you are using a different provider (e.g. Gmail) for receiving emails, use a subdomain like pass.yourwebsite.com.
Once your domain is submitted, four entries will appear. There are two receiving records, and two sending records.
Next, enter the DNS records in your domain registrar. DNS record entry can vary, so it is best to reference their documentation. Here are some links to instructions for common domain registrars:
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